A soft toy often ends up being a child’s initial close friend, their first resource of comfort and a silent buddy in everyday life. Aurora World comprehends this unique duty and has actually been developing soft playthings that develop this link for over 40 years. Each item informs its very own little story and goes along with kids through numerous crucial moments.

Style with personality

What collections Aurora World brand apart is its focus to detail. Soft materials, pleasant faces and careful workmanship guarantee that every soft plaything feels acquainted. Classic, playful or contemporary, the styles appeal to various generations while continuing to be ageless. It is this mix that makes the brand name so preferred.

Memorable sensations

Aurora World embodies safety and psychological distance. A lot of the soft playthings are not only given as presents, but also kept for several years. They evoke memories of childhood, special occasions or the people who gave them. In a quickly transforming world, Aurora World creates products that provide a feeling of toughness and evoke authentic feelings.